Literacy in Motion has utilized a hand-made hippo in the past years to promote their annual “Riot of Reading” event. We liked the idea of continuing to use this familiar branding mark but modernizing it. We also decided to create a few other creatures to go along with the Hippo that could be used on marketing materials. In the years ahead Literacy in Motion could continue to expand the amount of animals or swap them out each year for different creatures. 

We made the posters with plenty of white space around the main content so that they would stand our on a cluttered bulletin board. We included a lettering pattern in the waves behind the animals to subtly link it to the purpose of the event. We also wanted our design to be easy to read and understand for parents that English might be their second language/that are still learning English. Our second target audience is the kids who might see the poster and point it out to their parent/ guardian. Our goal is that it would attract to the 5 – 7 year olds who are beginning to read.